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Sunday Stories: Olympic Fashion and Democracy

Sunday, July 18, 2021 | 10–10:30am

ADMISSION: Free

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2021-07-18 10:00:00 UTC2021-07-18 23:00:00 UTC America/Los_AngelesThe CJM - 736 Mission St, San Francisco, CASunday Stories: Olympic Fashion and DemocracyHow is national identity expressed in the outfits worn by American athletes for the Olympic Games? Created by iconic designers—including Halston, Ralph Lauren, and Levi Strauss & Co.—the uniforms of Team USA over the decades represent an American aesthetic designed to demonstrate world power, dominance, and, of course, effortless victory. Join us for Sunday Stories this July as we look at the politics of Olympic fashion.
About the talk

How is national identity expressed in the outfits worn by American athletes for the Olympic Games? Created by iconic designers—including Halston, Ralph Lauren, and Levi Strauss & Co.—the uniforms of Team USA over the decades represent an American aesthetic designed to demonstrate world power, dominance, and, of course, effortless victory. Join us for Sunday Stories this July as we look at the politics of Olympic fashion.

About the Exhibition

In 1873, at the end of the California Gold Rush, Levi Strauss & Co., named for a Bavarian Jewish dry goods merchant in San Francisco, obtained a U.S. patent with tailor Jacob Davis on the process of putting metal rivets in men’s denim work pants to increase their durability. It was the birth of the blue jean. The CJM original exhibition Levi Strauss: A History of American Style showcases the life of Levi Strauss, the invention of the blue jean, and their iconic place in the history of American style.

Seven women in cowboy hats lined up wearing Levi's jeans

“Showing their Levi’s” postcard from the California Rodeo Salinas (July 1316, 1939), 1939. Levi Strauss & Co. Archives

Supporters

Support for Levi Strauss: A History of American Style is generously provided by Maribelle and Stephen Leavitt; Gaia Fund; John Pritzker Family Fund; Lisa and Douglas Goldman Fund; Evelyn & Walter Haas, Jr. Fund; Mimi and Peter Haas Fund; The David Berg Foundation; John & Marcia Goldman Foundation; Suzanne and Elliott Felson; Colleen and Robert D. Haas; Dana Corvin and Harris Weinberg, in honor of Paulette Meyer and David Friedman, and Catherine and James Koshland; Kendra and Tom Kasten, in honor of Robert D. Haas; Michael Righi; Dorothy R. Saxe; David Saxe; Marilyn and Murry Waldman; and Rosanne and Al Levitt.

Lead Corporate Sponsorship is provided by Levi’s®.®️

Media Sponsorship is provided by the San Francisco Chronicle and KQED. In-kind support is provided by Corduroy Media.