“Showing their Levi’s” postcard from the California Rodeo Salinas (July 13–16, 1939), 1939. Levi Strauss & Co. Archives
POSTPONED
ADMISSION: Supporter-level Members and above; RSVP to 415.655.7821 or membership@thecjm.org. Not a Supporter Member? Upgrade today!
Get behind the scenes of The CJM’s original exhibition showcasing the life of Levi Strauss and the global phenomenon he created with the iconic blue jean. Join Senior Curator Heidi Rabben in delving into the distinctly American story of a Jewish immigrant whose lifelong commitment to family and civic life were foundational to the history of San Francisco.
In 1873, at the end of the California Gold Rush, Levi Strauss & Co., named for a Bavarian Jewish dry goods merchant in San Francisco, obtained a U.S. patent with tailor Jacob Davis on the process of putting metal rivets in men’s denim work pants to increase their durability. It was the birth of the blue jean. The CJM original exhibition Levi Strauss: A History of American Style showcases the life of Levi Strauss, the invention of the blue jean, and their iconic place in the history of American style.
“Showing their Levi’s” postcard from the California Rodeo Salinas (July 13–16, 1939), 1939. Levi Strauss & Co. Archives
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Support for Levi Strauss: A History of American Style is generously provided by Maribelle and Stephen Leavitt; Gaia Fund; John Pritzker Family Fund; Lisa and Douglas Goldman Fund; Evelyn & Walter Haas, Jr. Fund; Mimi and Peter Haas Fund; The David Berg Foundation; John & Marcia Goldman Foundation; Suzanne and Elliott Felson; Colleen and Robert D. Haas; Dana Corvin and Harris Weinberg, in honor of Paulette Meyer and David Friedman, and Catherine and James Koshland; Kendra and Tom Kasten, in honor of Robert D. Haas; Michael Righi; Dorothy R. Saxe; David Saxe; Marilyn and Murry Waldman; and Rosanne and Al Levitt.
Lead Corporate Sponsorship is provided by Levi’s®.
Media Sponsorship is provided by the San Francisco Chronicle and KQED. In-kind support is provided by Corduroy Media.