The Director of Marketing and Communications (Director M & C) is a vital member of The CJM’s senior leadership team and will have the opportunity to play a key role in creating and implementing a multi-year marketing and communications plan designed to achieve The Museum’s goals. She or he is responsible for brand strategy, leading all marketing, internal and external communications, public relations, publications, and audience development including all digital and social media. The Director of M & C will also provide recommendations to the Executive Director and senior management team to enhance The Museum’s reputation and visibility. This position will play a key role in leading the efforts to commemorate ten years in its critically-acclaimed Daniel Libeskind-designed building. The Director of Marketing and Communications reports to the Executive Director and supervises a staff of five professionals.
This position requires significant creativity and broad marketing and communications experience in order to lead strategic messaging and branding while actively supporting daily execution. The team produces a significant volume of work and is in service to all departments of The Museum. This position requires a leader who can seamlessly engage at the 10,000-foot level around The Museum brand and audience development, with particular expertise in the areas of cost-effective digital and social media and earned media coverage, while supporting a strong team who executes an innovative mix of traditional and cutting-edge media strategies. This requires someone who can deepen an evolving vision of the unique contributions of The CJM and translate that vision into an organization-wide understanding and a cohesive narrative resulting in the development of vivid and clear targeted messaging to be used by all in service to The Museum including internal leadership and the Board.
Historically, marketing efforts at The CJM have been focused on changing exhibitions which are critical for a non-collecting institution. The opportunity now is to grow engagement with visitors who will come to know The CJM as a destination for a vast array of experiences inside and outside the Galleries. Currently, The CJM enjoys a high degree of visitor satisfaction; the future requires capitalizing on what is working and cultivating new ways to reach target audiences. Infusing the brand with a Jewish gestalt; playful, warm, intelligent and sophisticated, the Director of M & C will be encouraged to bring new ideas and methods to the institution. The CJM’s internal culture embraces contemporary, imaginative approaches and this role has the opportunity for significant influence.
Founded in 1984, The CJM’s institutional model has continuously evolved since The Museum’s humble beginnings in the Jewish Federation of San Francisco’s building. In 1995, the Board seized an opportunity offered by San Francisco’s Redevelopment Agency to create a new museum in a former power substation that had stood vacant for years. The CJM opened its boldly designed, 63,000-square-foot Daniel Libeskind-designed building in San Francisco’s Yerba Buena arts district in 2008. The renovated landmark incorporates spectacular additions that reference, in constructed form, Hebrew letters symbolizing “life” and “a garden of meanings.” Its very structure communicates the vibrancy of Jewish life. Acting as an anchor of the now revitalized area, The CJM draws in and reflects outward the energy of this center of world-class tech, commercial, and culture—transmitting power once again in a new form.
Over the past decade, on-site attendance has grown to over 125,000 visitors annually. The CJM’s changing exhibitions and public programs provide a dynamic canvas for new ideas. The Museum’s curatorial strategy of originating exhibitions and bringing to San Francisco exhibitions from other venues that would not travel here otherwise has proven to yield strong results in public engagement, visitor loyalty, and contribution to scholarship.
Internally, The CJM has 42 employees working in a highly collaborative fashion to develop and execute a wide range of offerings for diverse audiences. Working together on many levels, the team supports and contributes to one another’s work, and collectively continues to evolve, refine and inform the goals of the organization. Marketing and Communications sits at the center of these efforts and functions as both a service provider for executing critical communications projects and as an in-house consultant to enhance and tailor ideas to engage target audiences and increase visitor engagement. The organization is highly ambitious and mission-oriented. Creating new and effective ways to enable The CJM to further its role as a vibrant cultural asset will be a core component of the success of this position.
For additional details or to submit your experience for review, please contact:
PAINTER EXECUTIVE SEARCH
Phone: (415) 202- 6240
The Contemporary Jewish Museum is an Equal Opportunity Employer. Pursuant to the San Francisco Fair Chance Ordinance, The CJM will consider for employment qualified applicants with arrest and conviction records.