DIRECTOR OF MARKETING AND COMMUNICATIONS
poSITION DESCRIPTION

The Director of Marketing and Communications (Director M & C) is a vital member of The CJM’s senior leadership team and will have the opportunity to play a key role in creating and implementing a multi-year marketing and communications plan designed to achieve The Museum’s goals. She or he is responsible for brand strategy, leading all marketing, internal and external communications, public relations, publications, and audience development including all digital and social media. The Director of M & C will also provide recommendations to the Executive Director and senior management team to enhance The Museum’s reputation and visibility. This position will play a key role in leading the efforts to commemorate ten years in its critically-acclaimed Daniel Libeskind-designed building. The Director of Marketing and Communications reports to the Executive Director and supervises a staff of five professionals.

This position requires significant creativity and broad marketing and communications experience in order to lead strategic messaging and branding while actively supporting daily execution. The team produces a significant volume of work and is in service to all departments of The Museum. This position requires a leader who can seamlessly engage at the 10,000-foot level around The Museum brand and audience development, with particular expertise in the areas of cost-effective digital and social media and earned media coverage, while supporting a strong team who executes an innovative mix of traditional and cutting-edge media strategies. This requires someone who can deepen an evolving vision of the unique contributions of The CJM and translate that vision into an organization-wide understanding and a cohesive narrative resulting in the development of vivid and clear targeted messaging to be used by all in service to The Museum including internal leadership and the Board.

Historically, marketing efforts at The CJM have been focused on changing exhibitions which are critical for a non-collecting institution. The opportunity now is to grow engagement with visitors who will come to know The CJM as a destination for a vast array of experiences inside and outside the Galleries. Currently, The CJM enjoys a high degree of visitor satisfaction; the future requires capitalizing on what is working and cultivating new ways to reach target audiences. Infusing the brand with a Jewish gestalt; playful, warm, intelligent and sophisticated, the Director of M & C will be encouraged to bring new ideas and methods to the institution. The CJM’s internal culture embraces contemporary, imaginative approaches and this role has the opportunity for significant influence.

Organizational History and Culture

Founded in 1984, The CJM’s institutional model has continuously evolved since The Museum’s humble beginnings in the Jewish Federation of San Francisco’s building. In 1995, the Board seized an opportunity offered by San Francisco’s Redevelopment Agency to create a new museum in a former power substation that had stood vacant for years. The CJM opened its boldly designed, 63,000-square-foot Daniel Libeskind-designed building in San Francisco’s Yerba Buena arts district in 2008. The renovated landmark incorporates spectacular additions that reference, in constructed form, Hebrew letters symbolizing “life” and “a garden of meanings.” Its very structure communicates the vibrancy of Jewish life. Acting as an anchor of the now revitalized area, The CJM draws in and reflects outward the energy of this center of world-class tech, commercial, and culture—transmitting power once again in a new form.

Over the past decade, on-site attendance has grown to over 125,000 visitors annually. The CJM’s changing exhibitions and public programs provide a dynamic canvas for new ideas. The Museum’s curatorial strategy of originating exhibitions and bringing to San Francisco exhibitions from other venues that would not travel here otherwise has proven to yield strong results in public engagement, visitor loyalty, and contribution to scholarship.   

Internally, The CJM has 42 employees working in a highly collaborative fashion to develop and execute a wide range of offerings for diverse audiences. Working together on many levels, the team supports and contributes to one another’s work, and collectively continues to evolve, refine and inform the goals of the organization. Marketing and Communications sits at the center of these efforts and functions as both a service provider for executing critical communications projects and as an in-house consultant to enhance and tailor ideas to engage target audiences and increase visitor engagement. The organization is highly ambitious and mission-oriented. Creating new and effective ways to enable The CJM to further its role as a vibrant cultural asset will be a core component of the success of this position.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Leadership

  • Serve as a member of The Museum’s senior management team providing guidance and expertise to inform decisions in order to accomplish The Museum’s overarching strategic and operational priorities
  • Develop a comprehensive, multi-year marketing and communications plan to refine and strengthen The CJM’s brand, diversify and expand audience engagement, and strengthen The Museum’s marketing and communications infrastructure and team
  • Lead the implementation of integrated strategies, plans and campaigns for marketing, advertising, public relations, promotions, and social media activities
  • Participate in and/or facilitate the representation of The Museum at exhibition openings, events, engaging directly with the media, including local, domestic and foreign press
  • Ensure that the institutional vision and values are successfully expressed and extended through all initiatives; be the brand advocate working to align operating strategies with organizational core values
  • Work in partnership with the Executive Director, Chief Curator, and other members of the senior management team to refine and strengthen The Museum’s brand
  • Be an external face of The CJM; effectively represent The Museum with a broad array of constituents, including promotional partners, and community, arts and business leaders
  • Model and facilitate open dialogue within the department, with internal and external partners, and with diverse audiences
  • Be a reliable and valued colleague who offers thoughtful analysis, thinks strategically and is practical and approachable

Operational and Staff Management

  • Hold organizational responsibility for the success of all marketing and communications programs and strategies including brand and website, audience engagement, traditional and digital/social media communications, strategic community engagement, design and copy for all print and digital communications and materials including those for general use, exhibitions, facilities rentals, retail operations, and fundraising, and public and media relations
  • Recruit, nurture and challenge a qualified and motivated professional staff; delegate specific responsibilities with appropriate authority and establish accountability and clear lines of communication
  • Support the policies, procedures and communication required to align priorities and available resources; support creation of flexible solutions and creative approaches to organizational needs
  • Bring relevant research, data, and analysis of industry trends to museum leadership and interpret its significance to The Museum
  • Evolve data tracking and metrics that are appropriate for the size and scale of The Museum to inform future initiatives
  • Develop, maintain, track and analyze budgets for all M & C department operations and activities
  • Work in partnership with the Chief Operating Officer to develop, manage, and maximize marketing and communications resources and budget

Marketing, Communications, and Editorial

  • Oversee creative development, production and distribution of all communications, publications and promotional materials, including Members’ exhibition & program guide, annual report, Member e-news, online features, social media presence and other items
  • Advance The Museum’s digital strategy and use of online and mobile resources; set procedures for inclusion of content from various departments and ensure editorial standards; maximize the value of the newly launched website and enhanced systems capability
  • Oversee external advertising and public relations consultants, providing expertise, guidance and clear objectives to achieve exhibition and institutional goals
  • Support leadership, including the Executive Director in developing target messaging for public and donor audiences and establish a brand tool-kit with easily accessible narratives for constituent engagement
  • Support the development of new wayfinding and other visitor-centered communications for the newly envisioned site modifications, facilities and exhibition space
  • Support the further development of communications and collateral for revenue-generating activities including venue rentals
  • Work in close partnership with the Executive Director, Chief Philanthropy Officer, and other members of the senior management team to design messaging and materials for the comprehensive campaign
  • Oversee and participate in the research, writing and editing of all The CJM’s press releases
  • On behalf of the Executive Director and The Museum leadership, shape internal communications and positions including those concerning public policy, news events affecting The Museum and the field, and exhibits and artists presented at The Museum, as well as other important issues or events as needed
experience

A successful Director of M & C candidate will likely have:

  • Demonstrated success with developing and executing marketing and communications strategies designed to increase attendance and revenue
  • Experience managing a production-oriented team combined with executive level engagement around brand strategy and organizational vision
  • Excellent oral and written communications skills; strong creative problem-solving and analytic capabilities
  • Solid experience with digital marketing, online and mobile advertising, and social media initiatives
  • Ability to interact in an effective, tactful, and professional manner with the internal and external teams, the media and the public
  • Experience with developing and maintaining financial projections and budgets; a track record of managing on time and on budget
  • Experience managing the production of marketing/promotional materials and working closely with graphic designers
  • Experience directing and driving robust organizational storytelling including video and new media
  • Experience managing a multi-faceted brand identity
  • Exceptional writing and editing abilities; 
  • A history of strong collaboration; someone who actively seeks strategic partnerships and develops effective relationships
  • Knowledge of museum operations, the arts industry or arts marketing is preferred; experience working in an art and/or cultural history museum ideal
  • A track record of successful collaboration with fundraising professionals
  • Knowledge of Bay Area businesses, media, tourism and hospitality contacts would be valuable
attributes
  • Deeply mission-oriented and aligned with The CJM’s vision
  • A team builder with both vision and strong management skills; one who can motivate and direct diverse partners while establishing accountability and shared success
  • Extremely proactive approach to work; solutions-oriented with attention to detail
  • A good listener and strategist; comfortable receiving input from many sources and able to analyze disparate information to create and execute a sound, well-organized plan or procedure
  • Inspires trust, creativity and cohesiveness
  • Superb poise; substantial communications, presentation, and public speaking skills
  • Calm, diplomatic and able to disengage with the demands of the daily work-cycle to chart and evolve critical ideas, relationships and trust
  • Demonstrates an effective project-management orientation; facilitates and models clear communication, flexibility and a solutions-focus approach
  • A hard worker; a ‘doer’ with a willingness to work hands-on with a high energy level
  • Resourceful—able to set priorities, build efficiencies and create opportunity
  • Exercises high ethical standards
  • Strong affinity for, and understanding of, Jewish heritage and culture; familiarity with the Bay Area Jewish community a plus
  • A gifted mentor and team-builder; able to encourage and grow talent and collaborative work in service to great ideas
  • Demonstrates intellectual depth, moral integrity, creativity and entrepreneurship
how to apply

For additional details or to submit your experience for review, please contact:

Nancy Painter

PAINTER EXECUTIVE SEARCH

Email: Nancy@painterexecutivesearch.com

Phone: (415) 202- 6240

The Contemporary Jewish Museum is an Equal Opportunity Employer. Pursuant to the San Francisco Fair Chance Ordinance, The CJM will consider for employment qualified applicants with arrest and conviction records.