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Children & YouthPop Culture

Educational Resource: Rush to California

In the mid-1800s, people from all over the world rushed into California on an unprecedented scale. In this video, we consider how and why this migration to California occurred by exploring the story of Levi Strauss—the Jewish immigrant who came to San Francisco, patented the first blue jeans, and started a global phenomenon. This video is part of a series of educational resources that draws from The CJM's original exhibition Levi Strauss: A History of American Style.

Remote Learning Resources

While The Contemporary Jewish Museum (The CJM) remains temporarily closed due to the COVID-19 pandemic, we are excited to offer a number of new programs and resources for distance learning available for teachers, caregivers, and students to access from home. To see more related videos and resources or to reserve an online tour, visit our Virtual School Tours  page. Explore more videos in this series below.

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Support for Levi Strauss: A History of American Style is generously provided by Maribelle and Stephen Leavitt; Gaia Fund; John Pritzker Family Fund; Lisa and Douglas Goldman Fund; Evelyn & Walter Haas, Jr. Fund; Mimi and Peter Haas Fund; The David Berg Foundation; John & Marcia Goldman Foundation; Suzanne and Elliott Felson; Colleen and Robert D. Haas; Dana Corvin and Harris Weinberg, in honor of Paulette Meyer and David Friedman, and Catherine and James Koshland; Kendra and Tom Kasten, in honor of Robert D. Haas; Michael Righi; Dorothy R. Saxe; David Saxe; Marilyn and Murry Waldman; and Rosanne and Al Levitt.

Lead Corporate Sponsorship is provided by Levi’s®.®️

Media Sponsorship is provided by the San Francisco Chronicle and KQED. In-kind support is provided by Corduroy Media.

School and Teacher Programs are made possible by generous support from The Bavar Family Foundation, California Arts Council, and Toole Family Charitable Foundation.